How can anyone expect to have a healthy relationship when they're looking down on (and trying to trick) the person they're supposed to like? If you don't like or respect someone, just leave them alone.
Any "dating strategy" that asks its adherents to dehumanize their would-be partners is bullshit. If it's bad when men do it, it's bad when women do it, too.
I say this as someone who was on the recieving end of that red pill stuff so many years ago. It sucked.